Innovative business functionary delivering results in marketing, trade management, media research, sales support and creative solutions in diverse requirements right from Sales Planning and Marketing Decisions to New Business Assessments
UTV NEWS LTD.
VICE PRESIDENT – MARKETING, UTV NEWS
The responsibilities encompass the process of conceiving, planning and executing the product.
Some Measurables :
Turnaround in efficiencies of the Launch Campaign within a week including promotional mix, geographical coverage, segment focus, buying configurations, media message and synchronized scheduling
Putting together the first international event for telecom in Dhaka, Bangladesh
Alignment and tie ups like Jack Trout, Banking forums across Business Standard and Mint, CII, among others. Additionally building apool of barters
Ambush and spread of brand exposure across Mumbai airport
Independence Day and the ABC of US elections as coordinated brand efforts
Building the student fraternity as viewer constituency (MICA, TISS, IIMK etc) 2008 – Present
Past Experiences :
Star News Network, Head Marketing Services – MCCS
Television Eighteen, Strategic Planner – TV18 NETWORK
RED FM (Radio Today Broadcasting Ltd.), Corporate Sales
Other Meaningful Work
Understanding the Drivers of Viewership (Niche Channels)
Superior targeting on Connectivity aims and correlations with Reach
Estimating Industry size – News and reasons for Premium on such viewership
Initiated Competition Revenue Tracks
Built an independent team for research and innovation
Expanding integration to new channels and the internet
Boosted customer response to events like the Union Budget
Explored the possibilities for regional variants in News Channels
