Vikram Sakhuja has a passion for Marketing being in the field for over 20 years. He graduated from IIT Delhi, and following a 2 year stint as a DCM Management Trainee, did his MBA at IIM Calcutta. He graduated to join Procter & Gamble where over his 8 years there, he held positions in Marketing Research and Media. He then joined Coca-Cola where over the 5 years there he went on to look after the brand marketing portfolio. After that Vikram spent a year with Newscorp as the Executive VP Marketing for the Star TV Network in India. From 2002 onwards he has been with the WPP group. He started there as the Managing Director of MindShare Fulcrum, went on to become the Managing Director of MindShare South Asia; and is now the CEO of groupm South Asia.
Over his career he has launched brands like Ariel, Whisper, Sprite, Diet Coke, Kinley, IPL, Deccan Chargers. Relaunched brands like Limca, Trilo, Ezee, Maaza, Star Vijay. He has also supported growth of Client business’ for Hindustan Unilever, GSK, Pepsi, Nokia, Vodafone, Hero Honda, USL, LG, Godrej, ICICI, HSBC, Perfetti etc. In terms of brand building Vikram has taken pleasure in stewarding Ariel, Coca-Cola and more recently the Mindshare and GroupM brands. He is proud to have played a part in building the MindShare brand into India’s premiere communication solutions Agency as indicated by Agency of the Year at the EMVIES (2005, 2006, 2008, 2009), Leading Agency at Goafest (2007-2009), Agency with highest equity in AC Nielsen Media Agency Track (2006), Most admired Media Agency by ET Brand Equity in (2006, 2008, 2009), Best Agency in India at the India Brand Summit (2006).
His industry experience includes currently being Chairman of the Technical Committee of India’s Joint Industry body on TV measurement, on the board of ASCI, AAAI-IBF and the Audit Bureau of Circulation. He has been a judge at Cannes (2007), been voted as one the influential people in Indian Media (2006 onwards) and was awarded Media Person of the Year by the India Brand summit (2006).
