At the helm of one of India’s youngest media houses Reliance Media World Ltd., and with impressive stints at Star TV and Sony Entertainment Television, Tarun Katial, is one of the most successful executives in the Indian media industry. In early 2006 Tarun set out to launch 92.7 BIG FM, India’s largest FM network of 45 Stations and has successfully taken the medium to the deepest pockets of India. Moving quickly from being a radio company to a holistic media company with an integrated and diversified portfolio, Tarun set up business verticals which include BIG Street – in the business of out of home media, BIG Events – specializes in event creation & management BIG Live – in the business of creating, managing and commercializing multi-brand engagement IPs in the space of entertainment, BIG Rural – offers holistic solutions for clients’ rural marketing requirements and BIG Digital – an initiative in the digital space offering mobile and online solutions.
After completing his MBA in marketing in 1998, Tarun’s self-confessed urge to do something "different and exciting" saw him jump into the world of Advertising where he spent a fruitful three years with agencies such as Saatchi & Saatchi, Enterprise Nexus, and Ogilvy & Mather. Then, television happened and sky-rocketed his career into a higher orbit.
Tarun joined Star Network as Executive Vice President - Content and Communications and after a dream run there, continued his fabulous journey onwards at Sony Entertainment Television as Business Head – SET.
Tarun has an established track record of well crafted and successful shows and is in perfect tune with what captivates the Indian consumer. He has conceived, produced and marketed television brands like Kaun Banega Crorepati, Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki, Khullja Sim Sim, Indian Idol, Fame Gurukul, – the much applauded and trendsetting programs which have kept the Indian audiences spellbound.
Amongst the other achievements in Tarun’s cap, a significant one is for being voted the NewsCorp Achiever for Asia and another for being included amongst the best in the India Today 30 on 30 list. He was also a part of the team that won the first Media Gold at Cannes.
With his allied businesses, Katial is at the core of the next BIG revolution in communication.
