| A total of 16+ years work experience with 10 years in FMCG (HLL) and 6 years in telecom (Nokia and Reliance Communications). |
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| 4 years in Sales and 12 years in Brand/ Marketing assignments in India, Asia-Pacific and Global level. |
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| Strong track-record of exponential growth in business revenues, profits, brand health indices and shareholder value creation in all the assignments. |
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| Led some of the top Indian/ Global brands – Vim, Cif, Domestos, Surf, Rin, Sunlight, Nokia, Reliance, BIG Entertainment etc. Global award winner for highest business growth in Unilever ( Yr. 2000), CII Award in Nokia for “Brand of the Year” ( Yr 2004). |
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| Has 3 IPRs on Brand and Marketing processes - Brand architecture model “Brand Cube”, SAP Media Measurement model and Marketing ROI model “Brandstock” |
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| Have represented Brand, Marketing and Advertising industry and chaired/ officiated numerous brand, marketing and technology forums at national and global level. |
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| Voted amongst “Top 20 Young Achievers in India” in Yr.2004 (Business Today). Voted as the “Outstanding Marketing Professional” and “Outstanding Business Leader” in Yr.2005 and Yr.2006 respectively (IITM). Featured amongst “India’s 50 Most Powerful Brand Builders” in Yr.2008. |
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| Other details : |
| Joined Reliance ADA Group post asset re-structuring in June 2005. |
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| Current Role : |
| CEO, Reliance BIGTV and Reliance IPTV |
| Group Head, Brand and Marketing, Reliance Communications |
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