With a career spanning two decades Sandeep has worked with the best companies in sales and marketing across fmcg, ad agency and broadcasting media.
An engineer from IIT Mumbai and MBA from NMIMS his career span has given him a rich opportunity to work, develop and nurture mega brands across cosmetics, toiletries, two wheelers, fmcg, broadcasting viz
FMCG : LAKME, WIPRO BABY SOFT RANGE
AD AGENCY : BAJAJ AUTO, HAMARA BAJAJ, ASIAN PAINTS ROYALE EMULSION, LIVE IN JEANS, RIVOLTA, MINDSPACE, BPCL, PEPSODENT, FAIR AND LOVELY
MEDIA : STAR RADIOCITY FM, TIMES NOW
Understanding consumer behavior, applying strategic thoughts to single minded propositions has led to a rich repertoire of quality brand building experience where each brand witnessed a significant build up in image, loyalty, market share and aggressive topline growths. This is especially significant given the fact that each of these brands operates in a highly competitive environment.
He believes a good marketing person evolves and matures with the richness and variety of the brands he handles over a period of time. Understanding consumers/viewers in the context of your brand adds significantly to brand experience
Building media brands is a challenging proposition as there is a lot of dynamism and continuous effort in building a consistent image. He rates “The Moot Question” campaign in 2008 from TIMES NOW as his personal favorite. The uniqueness of the proposition was that the brand campaign mirrored the channel in totality and thus the creative idea developed was fundamental to the way TIMES NOW does “news”.
His marketing mantra in life is “ Be single minded & keep it simple”
