| Current Assignment: Aircel Limited (Oct 2007 till date) as Chief Marketing Officer |
| Key Achievements : |
- Pan-India launch of Aircel in March 2009 focusing the brand on multifunctionality of the mobile, differentiating Aircel as the modern refreshing face of telecom.
- Launch of the PocketInternet mix which targeted democratizing data usage on the mobile with a consumer friendly nomenclature of PocketInternet, physical cards that mimicked current Pre-paid recharging behavior, sachet pricing that addressed the affordability barrier. This has led to a more than ten-fold increase in the number of users of the PocketInternet service.
- Launch of the innovative 1-2-3 STD telescopic product campaign which rewarded consumers’ as per their usage.
- Launch of the “Save Our Tigers” national initiative partnering with WWF which aims to highlight that just 1411 tigers are left and encourages people to embrace the cause.
|
| Previous Assignments: Hindustan Unilever Limited (May 1995 – Sep 2007) |
| Worked across a wide breadth of FMCG categories spanning Foods to Personal products. Some notable achievements were : |
| |
| Kissan Ketchup : Launched the innovative Squeezo Pack which led to double digit brand growth. |
| |
| Hamam Soap : Led the relaunch on the Herbal Platform which resulted in share gain for the brand. |
| |
| Axe Deodorant : Led the Axe Pulse and Dimension launches which catapulted the brand to the No.1 position. |
| |
| Pan-Asia relaunch of the Family Health Shampoo portfolio as the Regional Brand Director. |
| |
| Personal details |
| Rahul is a MBA from IIM Kolkata and an Economics Honours graduate from St.Stephen’s College, New Delhi. He is an avid tennis player. |
| |
