Entertainment Network India Ltd. (98.3 FM Radio Mirchi)
Forty four years of age, Prashant is an Engineering graduate in Electronics & Communications, and has done his PGDM from IIM Bangalore.
Prashant is the Chief Executive Officer of Entertainment Network (India) Limited (ENIL) popularly known as “Radio Mirchi”. He has played a key role in bringing in the radio revolution in India. Over the last 9 years in ENIL, he has helped make the brand into the #1 brand in the country in terms of listenership (IRS R1, 2009: 41 million – next brand 17 million) as well as revenues (Rs 229 crores in FY09 – ahead even of AIR). He leads a team of 800 smart professional in ENIL.
Prashant has an experience of 20 years in industries ranging from Advertising, Banking, FMCG & Media. Prior to joining ENIL he has worked with Citibank, Pepsi, HUL, Mudra & Modi Revlon, where his primary focus was Sales and Marketing.
