Prasad Narasimhan is the Chief Marketing Officer at Virgin Mobile India. His key responsibility is to lead strategic marketing plans for the company including new business development, product developments, strategy and innovation. Prasad also played a pivotal role in successfully launching the Virgin Mobile brand in India. Recently Prasad along with the likes of Ratan Tata, Akshay Kumar, Ronnie Screwvala and Lalit Modi has been included in the “TOP 10 BRAINS THAT BUILT BRANDS IN 2008” report by a leading marketing magazine.
A marketing and strategy professional, Prasad brings with him over 18 years of experience in the field of Marketing. Prasad began his career with ITC India Pvt. Ltd. Post his stint at ITC, he joined Unilever where he held various roles including consumer insights, brand management, corporate strategy, competitive intelligence and marketing across several categories.
Before Prasad took over as the CMO at Virgin Mobile India, he was the Vice-President, Marketing for TVS India Pvt. Ltd. where he was responsible for new product development and strategy, apart from leading Marketing. While at TVS, he successfully conceived the design and launched TVS Star, Apache and Flame. He was also responsible for introducing a path-breaking concept of 99 colors for scooty bike for the first time in India.
After graduating in engineering from Institute of Technology, Banaras Hindu University (BHU), Varanasi, Prasad went on to complete a Post Graduate degree from the prestigious Indian Institute of Management, Ahmedabad (IIM-A). He is a voracious reader, a sketch artist and loves to catch up on some good music; he has also played the flute professionally.
