Harrish M Bhatia is the Chief Operating Officer of Synergy Media Entertainment Limited (SMEL), the Radio Network of Bhaskar Group operating under the brand name – MY FM. He is the driving force behind the aggressive launch campaign that MY FM adopted while setting up the 17 stations and has been spearheading innovations within the brand & Business Operations. An angile, versatile and multi-tasking individual. MYFM has achieved fastest Break in less than three years, fastest in the Radio industry. Under his leadership MYFM got various awards – Brand leadership award and very recently NAB International Broadcasting Excellence Award this year. An active and vocal member of the radio fraternity,
He has been honoured with the Radio person of the year Award by Global Youth Marketing Forum, 2008. He won the Super Achiever Award by Indira School of Management, Pune in 2005, Pride of industry Award.
Mr. Bhatia is an old hand in Bhaskar Group. He has to his credit the launch of Divya Bhaskar in Gujarat in 2003 and Dainik Bhaskar in Jaipur. Since 2005, he had been in Mumbai as - Sales and Head Marketing.
Prior to joining Bhaskar, he had served as the National Product Head at the Korean Multinational LG Electronics in India. He has an extensive experience in setting up new projects and turning around operations and was responsible for the launch of Door Cooling Refrigerators in India from the LG brand which is one of the biggest successes in the Indian market. He also worked very closely with the JVC-Victor Company of Japan from 1986 to1993 for the launch of their products in Indian market. Prior to that, he has worked with brands like Onida & Aristocrat Luggage. He is credited with spearheading the Rural Penetration Campaign for Onida under project “Gramin Bharat”, using VOW. He also spearheaded the launch of Onida’s modern retail format.
