| In a career spanning 20 years, Chandrashekhar Pitre has worked with several Indian and Multinational brands in banking and logistics. |
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| In his 15 years of banking experience, Peter (as he’s known amongst corporate circles), has been instrumental in driving sales, developing pricing strategies and building retail banking network - thereby contributing towards the overall customer experience of banking brands like ANZ Grindlays, Commerzbank, ICICI and Development Credit Bank (DCB). |
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| In 2005, Peter moved to DHL Express – the world’s number 1 express logistics company.
In his current responsibility as Area Marketing Manager for South Asia, DHL Express, Peter perceives his role as not just a brand custodian but a brand ‘facilitator’ across various verticals in the organization. |
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| “Building a Brand is not just the sole responsibility of a branding team. A brand is built across various touchpoints in the organization by the customer experience that these touchpoints deliver. It is therefore a brand custodian’s responsibility to ‘facilitate’ the customer experience across these touchpoints”. |
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| An active member of the Asia Pacific Brand Council of DHL Express, Peter further adds that DHL’s strong brand recall in its category year after year is due to the communication efforts invested in the brand over the years. “Even in recessionary times when advertising spend is usually the first to get hit, channelising resources optimally towards below-the-line customer engagement activities can help build a brand even in tough economic conditions”. |
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