Mr. Alok Bharadwaj is the Senior Vice President of Canon India. He is the force behind the sales, marketing, PR, Corporate planning & brand building activities of Canon which have led to the company’s exponential growth in India.
With the goal of establishing Canon as a leader in digital imaging industry, Alok has honed Canon’s strategic focus with customer centric approach in all the 4 markets of consumer, Corporate, Govt & commercial segments. His strong belief on execution excellence has improved Canon's operational efficiency, speed and quality of performance in various marketing programs as well as its financial performance and customer focus. The result has been increase in market shares, sales growth and profitability, greater customers’ loyalty, and a stronger competitive position in the industry across all the five business divisions of Canon India. With his visionary leadership skills, Alok has garnered high recognition & respect within the industry.
Alok joined Canon in 2001 to take charge of Printer Products Division. Over the last 8 years, Alok assumed responsibilities of 5 Business Divisions in Canon. Under his leadership, Canon India recorded its best growth of 38% in 2007 & 35% in 2008. An industry veteran with over 24 years of experience, Alok has led sales & marketing initiatives across diverse businesses and industries like consumer durables, Telecom & IT. In his current role as the Senior Vice President, Canon India, Alok has been the driving force in leading the company to the No 1 position across various product categories.
Alok has been awarded “The most influential person in photography for the year 2008” by the leading photography publication Asian Photography.. His excellence in the industry was recognised earlier by the same journal which awarded him with “Corporate Executive of the year 2005” award. Alok has also been rated as the ‘Most favourite country manager’ by IT channel magazine 360 two years in a row in 2005 & 2006. Alok is a charter member of TiE, a global non profit organization focused on building entrepreneurship. Alok has contributed a chapter on ‘Technologies for Core development’ in book on Financial inclusion released by Deputy Chairman, Planning Commission, Govt of India. Recently, Alok was chosen for the “Canon Executive Development Program” conducted by IMD Laussane, Switzerland. The program, initiated by Canon Inc Tokyo, is to develop 'Top Management' global leaders within Canon.
Under Alok’s leadership, Canon India was awarded the ‘President’s award’ for highest growth in Asia in Digital Camera segment in 2005 & highest growth in Digital Copiers segment in 2007 from Asia HQ. A Marketing Guru, Alok’s leadership has been significant in the strengthening of the Canon’s visibility, market penetration, strong sales force & a rising brand appeal. His recognition of the major challenges faced by the company and the move from the ‘channels of distribution of today’ to ‘channels of distribution of tomorrow’ has made canon a force to reckon with.
Prior to joining Canon, Alok has worked with Motorola, Usha International & Voltas
In the last 8 years at Canon, Alok has been a member of the jury in industry level recognitions for channels & speaker at various national industry level events. Alok has a first degree in mechanical engineer, which he followed up with an MBA (Marketing) from the Faculty of Management Studies – New Delhi in 1985.
