| He has 14 years of Consumer marketing experience in launching, building and managing brands from consumer durables to the banking and computer hardware sector. He marries his dynamism and experience in various industries to create magic for all consumer campaigns and help the HP brand grow from strength to strength. |
| |
| His stint with Samsung India Electronics which lasted for 9 and half years included categories like audio-visual, home appliances and mobile phones. He changed the retail/merchandising landscape to begin his career with Samsung and slowly took over the communication role for the brands. |
| |
| During his tenure he came up with properties in and around Sports & Entertainment Marketing for the Brand and was instrumental in creating, strategizing and leveraging properties like – Samsung Cup(India Vs Pakistan Cricket Series), Team Samsung (a 7 Cricketers based Brand Campaign), Samsung Cricket Ratings, Samsung IIFA Awards, Also driving Global properties like Asian Games, Olympics and the Chelsea Sponsorship , not to miss the Out of the box Consumer Promotions like “Phod Ke Dekho”, “Pinning Toh Wining” etc – all resulting in great sales for the brand and gaining market share year on year to be one of the strongest Consumer Durable brands in India with the no 1 position in most of the categories. He was nicknamed as the man with “the gut feeling” and took the media world by storm due to his sharp analytical & strategic skill set he possesses. He also won a lot of Internal awards at Samsung during his tenure there. |
| |
| He was also working as AVP & Head Communications & Sponsorships at ABN AMRO Bank, N.V. and was a part of Regional Brand Strategy team for BU Asia for a year and half. |
| |
| Currently @ Hewlett Packard |
| Shubhodip Pal is currently at the helm of HP’s consumer brand campaigns as the Consumer Marketing Head, Personal Systems Group, Hewlett Packard, India for just about 3 and half years now. Under his tenure he has been able to effectively steer HP’s 360-degree campaign, “Computer is Personal Campaign” to create buzz and excitement about technology. |
| |
| Shubhodip Pal was instrumental in positioning HP notebooks as the next best thing for Fashionistas by associating them with Fashion and Lifestyle properties – India Fashion Week, Couture Week etc. Through innovative tie-up’s Shubhodip made the most of various marketing outreach platforms and brought to life a stylized, enhanced computing experience for the consumer thereby making HP a strong brand in the Lifestyle computing space. He propelled the brand further with his much talked about campaign – an extension of “The Computer is personal Again” to “Your Notebook tells your Story” which further increased the purchase intent for HP Products. |
| |
| The HP Fashiontronics, Vivienne Tam Digital clutch and OOMPH@hp campaigns are fine examples of how he was able to position HP as a desirable brand for the trendy and fashion conscious customer of today. |
| |
| Apart from positioning HP as a cool and a chic brand, he also built on HP’s promise of being a complete ‘Digital entertainment’ brand through the Compaq Cup Cricket Tri-Series in 2009. This was for the first time that a global IT company associated itself as a Title Sponsor for an International Cricket tri-series tournament. |
| |
| Through this endeavour, HP planned to capture the attention of millions across the globe through nail-biting Tri-series and provide them with high class entertainment. Not only did the concept make waves around the cricketing world, he further went a notch ahead and introduced the World’s first Digital Trophy in Sports. This was another dimension from the world of technology which ensured that all the messages from the fans got displayed on the LCD panel of the Compaq Cup along with the latest edited footages embedded for life for the winning team – memories to cherish forever. |
| |
| He also introduced the concept of ‘Edutainment’ by bringing Noddy to India in 2008 and then by tying up with Cartoon Network to kick start the ‘Toon Creator Awards’. Through this tie up he ensured that the program inspired creativity, self-expression and evoked imagination in children through technology in a positive, fun and exciting way. The program ensured to drive desktop PC relevance with families and children while driving preference and consideration with the target audience. |
| |
| Achievements till date @ HP for the 3 and half years completed so far |
- Recognized by Brand Equity as one of the country’s hottest young Marketers in Nov 2009 conducted thru an independent survey done by Economic Times – India Marketers League.
- Elevate HP to be recognized as one of the Top 20 Brands in India as per the Brand Equity Survey conducted by Economic Times.
- Voted “Product of the Year 2010” for Consumer Notebooks and Desktops for the HP Pavilion brand – an independent consumer survey conducted by AC Nielsen with over 35,000 respondents across the Country.
- Awarded “IMM Eminent Communicator Award for Excellence 2010” at the 37th World Marketing Congress.
- Was responsible in my first 3 months to revitalize the Compaq brand globally with the Worldwide team – All outputs were developed and produced out of India. – Including Brand guidelines etc.
- Awarded Best campaign from worldwide team for Compaq Revitalization.
- Country Award in 2007 & 2008 for Best Advertising in the APAC region.
- Awarded Bronze at the Global ROI Excellence awards for the launch of Imprint Notebooks in March 2008 with Serena Williams.
- Awarded for Holistic Marketing of Pavilion Notebooks and resulting in increase in Market Share (In Country Award).
- Awarded “Beyond Leadership” award by APJ for contribution to country growth in 2008.
- Awarded HP Global Circle Award 2008 for “Best Website marketing Experience for Compaq” – Under his leadership HP India won this Circle Award, a most coveted award within the HP Global system, wherein all countries via in for the work put in thru the year– a first for HP India since the awards began 5 years back.
|
| |
| Favorite Pastimes |
- Watching Sports & Movies are his passion during his time, along with being a voracious reader. Currently he is big John Grisham fan.
- He plays Golf & Soccer regularly during his weekends. Currently at a Handicap of 13 he is looking to break the 10 barrier by the end of the year.
|
| |
| |
