| As Director for the Indian representative office for the Government of Dubai, Department of Tourism and Commerce Marketing (DTCM), he is actively involved in promoting Dubai as an up-market tourist destination and as a commercial / business hub for the region. |
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| With a large target audience canvass to consider in order creating a positive brand salience for Dubai, Carl has had to target and develop a credible and relationship with the retail chain (travel trade on a pan India basis), government, media and consumers. Steering the brand perception of various segments to coincide with a single outcome to promote Dubai as a multi faceted destination for the family, Carl and the team have successfully achieved their task over the decade that has gone past. |
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| Furthermore, Carl and the team have been actively involved in assisting Indian companies with the setting up of their regional business base within Dubai’s sector specific Free Zones. |
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| His long term association with Dubai’s Department for over 13 years matched with qualitative and methodical strategy has won the Department over 50 Awards and Citations by private and governmental agencies within India. |
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| Charson Advisory Services Pvt Ltd is a leading destination representation and marketing communications consultancy firm dedicated to the travel and tourism industry. Through in-depth market research, public and media relation programs and brand development council, Charson Advisory provides successfully tested and cost effective marketing strategies to National Tourism Organizations (NTO) of various countries and private sector organizations from the tourism industry. |
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| Charson Advisory clients include Dubai’s Department of Tourism and Commerce Marketing, Tourism Authority of Thailand and the Slovenian Tourism Board in addition to several hotels, resorts and tour attraction clientele. |
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| Educational & Professional Qualifications |
| Carl Vaz, had pursued a degree in Business Administration and with two post-graduate’s diploma’s from the Kishinchand Chellaram College of Management Studies (K.C. College, Mumbai) in the two separate fields of: |
- Business Management
- Advertising & Public Relations.
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| Mr. Vaz has also undergone various marketing communications, international trade and finance workshops and programs during the last 18 years through various institutions. |
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| He is also actively involved as a guest lecturer on travel & tourism at various educational institutions in his home city – Mumbai. Further, he is a regular speaker at tourism and business oriented seminars as a representative for Dubai’s Department of Tourism and Commerce Marketing and also as the Chairman & CEO of Charson Advisory Services Pvt Ltd. |
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| Awards & Citations |
| Carl has been recognized through various awards & citations; some notable examples are: |
| Together with, MET, Mumbai & IAT, Australia, he set up the first Institute for Trichology in India to train doctors to become Trichologists. |
- Express Travel World Awards for ‘Best International Tourism Board in India’ for Dubai’s Department of Tourism and Commerce Marketing; India’s most coveted tourism award in December of 2003. The first NTO to receive the award.
- Safari India’s Magazine Award for ‘Best Travel Trade Professional’ was conferred to Mr. Carl Vaz in July of 2004, 2006, 2007 and 2009. The Safari India awards are also supported by Pacific Asia Travel Writer’s Association (PATWA).
- ‘Best Marketing Professional’ award was conferred to Mr. Carl Vaz by Hospitality India Travel Magazine in August of 2005.
- ‘Super Achiever of the year’ award by Indira Institute of Management Studies, Pune in August of 2005.
- ‘Best International Marketing Team’ award was conferred to Mr. Carl Vaz and the Charson Advisory team by Hospitality India Travel Magazine in August of 2006, 2007, 2008 and 2009.
- ‘Most Interactive International Promotions 2008’ by Today’s Traveler magazine received on behalf of Dubai’s Department of Tourism and Commerce Marketing
- ‘PATWA International Young Achiever Award’ – Tourism by Pacific Area Travel Writers Association in Berlin during the ITB Berlin exhibition in March 2008
- ‘Best Publicity & Promotion for International Tourism 2009’ – Diamond Award received on behalf of Dubai’s Department of Tourism and Commerce Marketing by Today’s Traveler – A PATA Gold winner travel magazine
- ‘Best International Tourism Representation Company 2009’ – Diamond Award by Today’s Traveler – A PATA Gold winner travel magazine
- Express Travel World Awards 2009 – ‘Award for Excellence in Customer Satisfaction’ - India’s most coveted travel and tourism awards. The award was for work done for Dubai’s Department of Tourism and Commerce Marketing
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| Personal Recreational Pursuits |
| Carl Vaz has two very diverse personal interests; an aviator and scuba diver enthusiast who is currently pursuing a certification as a ‘Dive Master”. |
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| PADI Certified Scuba Diver |
| With numerous open sea water dives to his credit, Carl has experienced deep water dives and progressed through some tough oceanographic conditions. His favorite dive sites are in the tough conditions of Goa & Karnataka within India and ship wrecks in the Pacific and Mediterranean. An environmentalist at heart he is also involved with various clean up operations on a local level involving the municipal representatives or the public. |
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| Aviation |
| Pursuing his childhood dream of becoming an aviator - Carl Vaz is certified to fly Cessna aircrafts at the Bombay Flying Club and has experience in the Mediterranean from the Malta School of Flying and is currently fulfilling his Private Pilots License requirements. |
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