Anuradha Paraskar is Sr. Vice President – Marketing at Lavasa Corporation Ltd. since 2003. As the marketing head, she has led the brand building process of Lavasa right from its inception. She has been instrumental in conceptualizing and spearheading the Lavasa Future Cities initiative in association with the Times of India group. The ongoing initiative is focussed in sensitizing the need for new liveable Indian cities, while bettering existing ones, to key decision makers in government and bureaucracy, thought leaders as well as citizens.
Anuradha is also the proud recipient of the "WOMAN SUPER ACHIEVER 2010" award by The Asia Retail Congress. The award was given in recognition to her marketing efforts in leading the brand building process of Lavasa right from its inception, building its awareness and creating its recognition as the foremost urban management and development projects in the country.
An MBA in Marketing, her career, spanning almost 20 years, is an interesting amalgamation of Branding, Marketing and Communications. Prior to joining Lavasa she has held senior marketing positions in Mattel Toys and Godrej Consumer Products Ltd. Innovative and out of box thinking is among her forte and she brings with her a proven competence and established track record in building successful brands in a highly competitive environment, both as an advertising and marketing professional.
